This past January Planters released a controversial campaign which evidently ended with the death of Mr. Peanut. Click "Learn more" to see a full story!
Learn More2/6/2020Most indie games are not profitable. There are plenty of great games that come out all the time, and as you know, making great games is not enough to sell them.
Learn More2/22/2020Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms, and targeting a specific sub-audience.
Learn More2/26/2020It's easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and shopping engines, mobile vs. desktop and much more. Learn about what you're doing wrong and how to do it right.
Learn More3/4/2020It’s rare, if not unprecedented, for a beer brand to feature a completely empty bar in its marketing. But these are not normal times.
Learn More3/20/2020