Miller Lite tweeted a video of a desolate bar as a part of their new campagin titled "#virtualTipJar". The aim of this campaign is to raise money for bartenders that are now out of a job due the recent reports of CIVID-19. Miller adds "taps are off. But tips are needed".
The tweet Miller posted incudes a link to donate to the Bartender Emergency Assistance Program which is ran by the United States Bartender’s Guild National Charity Foundation. Miller Lite owner Molson Coors has chipped in $1 million. Liquor marketer Beam Suntory has also pledged a $1 million donation to the bartender program and the Restaurant Workers Community Foundation.
According to Molson Coors, an estimated 241,000 restaurants and bars have closed their doors as of this week.