Every social media platform is different. Twitter allows for short content, Instagram aims for heavily visual based content, Facebook offers its own market place, and LinkedIn is the home for networking professionals. therefore, paid social media on each social platforms differs, and should, depending on the campaign and target market.
When using advertising on Facebook, its important to use "Facebook Targeted Ads". This is a feature that runs on a bidding system, advertisers bid on a number of ads based on their target audience.
Other than the lottery style ads, Facebook Ads lets you show ads to the customers based on their behavior. This is important because it helps keep advertising to your already existing consumer base.
Using Facebook Ads helps you build new leads and generate brand awareness. Facebook is able to generate analytics that allows doors to open for experimentation.
Twitter paid ads are much more wily. When on twitter it is much harder to tell when you are looking at a sponsored tweet as they look the same as a normal tweet. This allows marketers to have a lot more eyes on the ads due to them not being so blatant as ads on other platforms.
Twitter reports that 41% of users purchase a product after seeing an ad within a month, and when using their Ad software, you can target your ad to a specific demographic.
Twitter provides ad settings based on a budget. for example, how frequent your ad will be seen, and the ad type to run.
60% of people discover new products on Instagram, and it probably isn't a bad idea to look into advertising to the 200 million accounts that visit at least one Instagram Business profile each day. Business profiles on Instagram mean you can set up ecommerce and run ads from your Instagram account.
Since Facebook owns Instagram, it means you can run ads on both platforms, they are all managed in one place (Facebook), This allows campaigns to run and get analyzed concurrently. Instagram Ads are against the changes of the apps algorithm. When the algorithm changes and some posts might not show up on users feeds, ads always will.
With so many different visual styles brands can utilize on Instagram, this means there are many different ways to leverage paid social media, like image or video.
On LinkedIn, millions of professionals have found a wealth of professional connections that include their dream jobs, or both. this platform lets marketers reach thousands of people in your industry. Thus, granting marketers ads that do the same thing.
There are 630 million professionals on LinkedIn, with 63 million in decision-making positions, like business purchase decisions. This is a B2B advertiser's dream come true. With the potential to reach 60 million decision-makers on the most popular social platform for lead generation, it's good to consider LinkedIn as an optimal platform for advertising.
LinkedIn targeted ads lets you type in keywords and select audiences by category. so, if you are posting for a job in a certain role, LinkedIn can help you find that audience. marketeers are able to play around with ad formats on LinkedIn to find which one is most effective.