In the crowded game market, your first problem is to reach out to people. To prove them that your work is worth their time and attention. That is why you must communicate in smart and innovative ways. You start by producing the right content, and that’s the bulk of the work. Then, you want to score articles in key publications, and finally build a supportive fan-base.
A trailer is your best asset to spark peoples interest in your work. Trailers are the only type of content that can combine magnificent images, fast paced animations, engaging music and a strong call to action. it can be an even stronger tool that can convey all of the infomation you want to share with your vewiers in 1 to 2 minutes.
1. keep it short
2. You have between 3 and 5 seconds to capture the viewer’s attention.
3. Have great music and sound effects
4. Use footage from the game
5. Drop in reviews and quotes from professionals
6. End your trailer with a call to action
An image is worth a thousand words. Especially online, where many do not really want to read. Your community will engage with your brand a lot more with tweets and Facebook posts that feature beautiful pictures. This allows press and bloggers to use these pictures/screenshots to put inn their own posts thus, make sure to use high resolution screenshots.
Journalists are busy people. They work fast, and the easier you make their job, the more likely they are to write about your work. When you send a press release or share an important story, you get one shot. This in a way forces you to form the perfect plan.
Your landing page is another important step in converting visitors to players. Your landing page should be treated as a store page. It can be a powerful marketing asset that can help create players. some key aspects that should be prevalent on your landing page are as follows: Remove navigation, your goal is to have people follow you on social networks and to buy your game, therefore having navigation only takes clicks away from those buttons, Make sure to have an attention grabbing headline, include social sharing icons, feature a prominent call to action, have your trailer at the top of your page, include a handful of great screenshots, and include a few reviews or testimonials.
Be sure to utilize all of this traction and keep peoples attention. Posting weekly on a dev blog can be a great way to keep people engaged. sharing interesting information about your upcoming game can make all the difference to fans. Be sure to keep the past skeleton when making these posts. Having a call to action at the end of each post is a way to do this. you can ask people to share the post and remind them the game is coming out on x date. Content is not the full picture. It won’t sell the game on its own, but it’s a necessary foundation for you to poke people’s curiosity and build a lively community.